A M Masterbatch
A modern branding overhaul for a tech startup, creating a dynamicidentity that positions them as innovators in the industry.
Rebranding
Brand Assets Design
Brochure Design
Mascot Design
Website Design & Development
Digital Marketing Strategy
Social Media Marketing
Corporate Video
Exhibition Poster Design
Exhibition Booth Design
Promotional Video
00/00
About the project
Industry
Plastics & Masterbatch Manufacturing
Challenges
We guide brands through confident
launches and meaningful rebrands.
launches and meaningful rebrands.
Problem
Tech Next, a rapidly growing startup, faced difficulties in distinguishing itself within the competitive
tech industry. Their previous branding lacked consistency and failed to communicate their innovative and modern values effectively. The challenge was to create a bold and cohesive brand identity that resonated with their target audience and conveyed their forward-thinking ethos.
tech industry. Their previous branding lacked consistency and failed to communicate their innovative and modern values effectively. The challenge was to create a bold and cohesive brand identity that resonated with their target audience and conveyed their forward-thinking ethos.
Approach
We began by conducting in-depth research into Tech Next’s mission, vision, and market positioning. Using this foundation, we developed a bold and contemporary logo that symbolized progress and
innovation. Complementary visual assets, including a vibrant color palette and typography, were
designed to create a cohesive and memorable brand presence. To ensure consistent application, a comprehensive brand guideline was delivered, enabling Tech Next to maintain their identity across all platforms.
Duration
6
weeks
Services
Branding & Identity
Digital Marketing
Want to create something like Bold Branding?
00/01
Logo Design
The A.M. Masterbatch logo is designed to reflect precision, reliability, and modern industrial strength. The clean geometric form of the “AM” symbol represents consistency and structured performance, while the minimalist typography ensures clarity and strong brand recall across digital and print applications.
Logo Design
00/02
Stationary Design
Designed to extend the visual language of the A.M. Masterbatch brand, the stationery system combines minimal aesthetics with purposeful color accents inspired by the polymer and masterbatch industry. Each element from business cards to letterheads and folders reinforces the company’s image of precision, reliability, and quality.
00/03
Brochure Design
The company profile and product brochures for A.M. Masterbatch were designed to present the brand, its capabilities, and key product ranges in a clear and engaging manner. The project included content structuring, copywriting, illustration development, and graphic design to ensure that complex technical information could be communicated effectively and visually. The final design reflects a balance of technical credibility and modern visual appeal, helping the company communicate confidently with clients, distributors, and industry partners.
00/04
Mascot Design
The mascot for A.M. Masterbatch was developed to humanize a highly technical industry and strengthen brand recall. The design process began with hand sketches exploring shape, expression, and personality, followed by digital development and 3D visualization. The final character reflects qualities of reliability, innovation, and performance while remaining friendly and memorable. The mascot serves as a storytelling element that helps simplify product communication and adds emotional connection to the brand.
Humanizing Material Science Through Design
As part of the rebranding for AM Masterbatch, I created a custom mascot to reflect the brand’s core values—innovation, trust, and performance—in a more relatable, memorable way.
The Concept
Inspired by the form of a masterbatch pellet, the mascot blends colour science, functionality, and engineering precision into a single, expressive character. It simplifies complex ideas, adds warmth to technical content, and enhances brand recall across platforms.
Purpose
Builds a friendly, recognizable identity Brings storytelling into product education Adds consistency across print, digital & presentations This mascot transforms science into connection, one pellet at a time.
00/05
Social Media
To strengthen A.M. Masterbatch’s digital presence, I developed a structured visual content approach for Instagram and LinkedIn. The strategy focused on educating the audience about product features, applications, and industry relevance while maintaining a consistent brand identity. The project included content planning, copywriting, visual concept development, and graphic design to ensure clarity, engagement, and professional presentation across platforms.
00/05
Social Media Performance
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00/06
Website Design
The A.M. Masterbatch website redesign focused on transforming an outdated interface into a modern, clean, and brand-consistent digital platform. The process included UI redesign, content structuring, visual concept development, and graphic enhancement to better communicate the company’s expertise and product portfolio. The new website presents technical information in a clearer, more engaging format while improving navigation and overall user experience.
Old Design
New Design
00/07
Corporate Video
As part of the brand communication strategy, I developed the content, storyboard, and visual direction for A.M. Masterbatch’s corporate video. The goal was to create a cohesive visual narrative that reflects the company’s professionalism, innovation, and manufacturing strength. The final result serves as a powerful marketing tool for exhibitions, client presentations, and online branding.
00/08
Exhibition Stall Design
As part of the PlastIndia 2026 exhibition project, I worked in collaboration with an external agency to co-develop the stall design for A.M. Masterbatch. My responsibilities included visual concept development, art direction, and integration of communication materials such as posters, digital screens, and branding elements into the physical space. The design approach focused on clear product communication, visitor engagement, and a contemporary visual identity that aligned with the company’s broader rebranding efforts.
00/08
Promotional Video
As part of the brand communication and marketing strategy, I designed a corporate exhibition video for A.M. Masterbatch to be showcased at PlastIndia 2026. The video was created to strengthen brand image, promote key product ranges, and create a more engaging visitor experience at the exhibition booth. I handled the entire creative process from concept and content writing to storyboard, art direction, visual design, and final editing. AI-powered tools were used to develop visually rich graphics and environments, enabling high-quality production in a cost-effective and time-efficient manner.
00/08
Exhibition Poster Design
To support A.M. Masterbatch’s exhibition presence at PlastIndia 2026, I developed a set of high-impact posters focused on product communication and brand positioning. The design approach combined strong visual storytelling, structured layouts, and concise technical messaging to ensure quick understanding by visitors. From concept and content creation to visual design and final production artwork, the posters were designed to enhance booth engagement and reinforce brand credibility.
00/09
Digital Marketing Report
In addition to visual branding and communication design, I oversaw A.M. Masterbatch’s digital marketing activities across Instagram, LinkedIn, and Facebook. My role included monitoring performance, analyzing engagement trends, and preparing a comprehensive progress report that evaluated what worked effectively and what required improvement. Based on these insights, I developed a strategic roadmap for the following year to strengthen brand visibility, improve audience engagement, and support long-term digital growth.